中文摘要：

文章从制度理论指出在中国企业跨区域联盟中,不同控制方式与联盟绩效的关系存在差异,并基于我国境内跨区域企业联盟进行的实证分析,证实了在跨区域联盟中,关系控制比合同控制对联盟绩效产生的积极作用更强。进一步检验了企业联盟伙伴所在区域间的制度距离对联盟控制方式与联盟绩效之间的调节作用,发现关系控制对联盟绩效的影响没有受到制度距离的调节作用,制度距离仅对合同控制与联盟绩效的关系产生负向的调节作用,即合同对联盟绩效的积极作用会因为制度距离的增加而削弱。

英文摘要：

Establishing domestic cross-region alliances can be one of the most important ways to integrate domestic market and enhance size advantage for Chinese firms. However, the market fragmentation has brought the issue of legitimacy of cross-region op- eration and the differences of institutional environment among different regions, which have become challenged for most firms. In this paper, we first discuss the different influence of different control modes on alliance performance in the view of institutional theo- ry. Second, we analyze how the external and internal legitimacy influence the choice of control modes in cross-region alliances. Then, combined with institutional theory and internationalization theory, we discuss the moderating role of institutional distance be- tween different regions from the three dimensions, including regulatory, normative and cognitive institutions. Last, we propose a the- oretical framework about the alliance control of Chinese domestic cross-region alliances in the circumstances of market fragment and put forward some suggestions for future research.