中文摘要：

论文从回复质量和社会期望作答两个视角研究了纸笔调查、网站调查、BBS调查、微博调查以及即时通信调查间的数据质量差异。结果表明：不同敏感程度的量表会对五组调查的数据质量产生不同影响；同一量表下五组调查在回复质量方面存在显著性差异；量表的敏感程度会对五组调查带来不同程度的社会期望偏差影响。本研究旨在指明五组调查间的模式差异对调查数据质量的影响，以便调查者今后在整合混合模式数据时能够充分考虑可能存在的风险。

英文摘要：

This paper studied the differences among data qualities of pen-and-pencil survey, web survey, BBS survey, microhlog survey and Instant Messenger survey from two perspectives of response quality and socially desirableresponding, lhe results show that scales wttla dltterent sensitivities produce ditlerent eltects on data qualities ot live survey methods. There are significant differences in response quality among five survey methods when using the same scale. Furthermore, sens research aims to indicate can consider the potential itivities of scales have different impact on social desirability bias of five survey methods. This the impact of mode differences on data quality among five survey methods so that researchers risks when integrating the similar mixed-mode data in the future.