纵观当下中国社会,由于网络技术的发展,公众参与公共事件讨论的途径愈加简化,但也带来了不少社会问题,风险的社会放大就是问题之一。近年来爆发的黄金大米事件、一连串PX事件等,都可被视为是风险的社会放大的典型案例。在这类事件的信息传导过程中,意识形态作为一种反映着群体利益诉求的价值观念和评判准则,可以影响人对于风险信息的解读,诱发人情绪波动、分化或融合,可能导致风险感知的社会放大这一后果。在风险社会,从理论上探明意识形态在风险的社会放大信息传导过程中的作用,对于了解广大公众的价值信念,引导舆论健康发展,稳定公众情绪,并有效避免风险的恐慌情绪放大,具有重要的实践意义。
In current China, owing to the development of the network technique, the way for the mass to participating in the discussion of public events has been even more simplified;but it has also brought about endless social problems,one of which is social amplification of risk. The Golden Rice Incident and the series of PX Events and others are such typical cases. In the transmission of these events,ideology as a value and judgment criterion that reflects upon the appeal of mass benefit, may influence the way people understand risk messages, invoke the undulating, dissolving and blending of people's emotions, and hence arousing social amplification of risk sensation. Therefore,in a risk society,theoretical account of the effect has important practice meaning in understanding the value belief of the mass,orienting public opinions to the healthy way, calming down their mood and hence avoiding the risk of panic mood.