中文摘要：

近年来,在全球经济保持平稳增长和互联网宽带技术迅速普及的背景下,世界网上零售市场保持高速增长态势。然而,各国各地区在电子商务的发展水平和发展模式方面都存在着较大的差异。从演化经济学的视角出发,通过对美国等5个发达国家的B2C电子商务发展模式的比较,分析了原有零售业环境对新的电子商务发展路径产生的潜在影响,并初步探讨了中国的B2C电子商务发展的路径选择问题。

英文摘要：

With the steady growth of global economy and the rapid popularization of Internet broadband technology,the online retailing market has been maintaining a rapid growth in the past years.However,there are distinct differences existing in the development models of e-commerce cross countries and regions.From the perspective of evolutionary economics,this article analyzed the path-dependency in the development of B2C e-commerce by comparing five selected countries,and argued that the traditional retailing environment would have potential influence on e-commerce adoption.The article also discussed the path choice of e-commerce development in China.