在目前农产品流通模式变革的环境下,现有农产品流通模式存在严重不足,已经制约了中国农业的发展."农超对接"是农产品由农户直供超市的一种创新经营模式,将对农产品流通模式和超市的经营格局带来深远的影响.文章结合供应链中不同角色的特点分析了五种"农超对接"实现的模式,并探讨了"农超对接"对于农户、超市、消费者三者的意义.
In the present agricultural product logistics reform environment,the existing model of agricultural products logistics has serious shortcomings,which has restricted the development of Chinese agriculture."Farmer-Supermarket Direct Supply" is an innovative business model,in which agricultural products are directly supplied to supermarket.This can bring far-reaching influence to agriculture development and the supermarket management.In this research,supply chain collaboration is divided into five patterns according to different role characteristics of farmers and supermarkets.This research also explores the influences of "farmer-supermarket direct supply" to farmers,supermarkets and consumers.