分析了“后奥运时代”竞技体育与社会体育互动的必然性.指出竞技体育承载“金牌”符号,社会体育表达“草根”符号,“后奥运时代”要增强“金牌”和“草根”互动.讨论了竞技体育与社会体育的冲突与合作互动问题,指出要在互动中实现竞技体育与社会体育的和谐、持续发展.
This paper analyzes the inevitability of the interaction between competitive sports and social sports in "post -Olympic era" and points out that competitive sports is bearer of "gold medal" symbol and social sports is an expression of "grassroots" symbol. So in "post- Olympic era" the interaction between "gold medal" and "grassroots" is demanded to enhance. Also in this paper the conflict and cooperative interaction between competi- tive sports and social sports is discussed and the realization of harmonious and sustainable development between competitive sports and social sports in the interaction is pointed out.