中文摘要：

自媒体发展迅猛,旅游新业态纷繁复杂。面对网络旅游信息暴增、单个客户效用价值稀疏和客户需求碎片化等新特征,梳理旅游大数据体系的主要建设内容,构建＂五个层次、三个总线＂体系框架,完成文明旅游的精准化营销、业态创新和碎片化价值聚集等功能的大数据支撑。文明旅游大数据体系能提高旅游业务的良好体验和适用性,助力产业链中高端转化、提升产业灵活适用性,全面推进智慧文明旅游的进程。

英文摘要：

New forms of tourism are complicated with the rapid development of self-media. Facing new features such as online travel information surge, single customer utility value sparse and customer demand fragmentation, this article completes big-data support functions such as combing the main building content of the tourism big- data system, building ＂five levels, three bus＂ system framework, completing the precise marketing of civilized tourism, format innovation and fragmented value aggregation. Civilized tourism big-data system can improve the tourism business a good experience and applicability, power industry chain in the high-end transformation, enhance the flexibility of the industry applicability, and promote comprehensively the process of intelligent civilization tourism.