中文摘要：

文章探讨了博客的概念和特点，分析了博客传播带来的伦理问题，分析了引发博客传播伦理危机的原因，并提出了消解博客传播伦理难题的对策。

英文摘要：

The paper discusses the concept, characteristics and ethical problems of bloggers and mass communication based on bloggers.The author analyzes the reasons and countermeasures of the ethical crises.