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中文摘要：
以日照市为例，通过SWOT分析的方法，对城市会展经济发展的综合条件进行了系统的评价，井在此基础上构建了日照会展经济发展分段式的目标体系；从行业选择、政府作用、品牌塑造等方面提出了实现目标的相关思路和措施。
英文摘要：
The convention and exhibition industry posses of the characteristics such as strong industry connection and rich industry profit etc, so more and more cities in China attach great importance to development its convention and exhibition industry,in order to gain more society and economic benefits. But the development goals of many cities are often mismatched with their realities because of the lack of necessary systematic researches so that they have little chance to realize them. Combined with the reality of Rizhao ,this paper carry on a SWOT＇ s analysis, namely analyzing the strengths and weakness, opportunities and threats of Rizhao convention and exhibition industry. Based on these, the paper puts forward the development objective that Rizhao convention and exhibition industry should achieve in the future. Finally the related developing countermeasures to realize these goals are also proposed.
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