中文摘要：

目前传统产业企业社会责任缺失现象突出,创意产业的发展会有效改进传统产业发展的劣势,带来企业社会责任的整体促进。创意产业发展带来经济的可持续增长和就业极大扩大,实现了科学发展和自主创新,提高了全民素质,且在慈善和公益事业上有突出贡献,塑造了企业社会责任文化,为我国企业现阶段转型发展提供一种全新的理念。

英文摘要：

Now the traditional industry has been deficient in corporate social responsibility.On the contrary,the development of creative industry will be effective in promoting the corporate social responsibility.For example,it brings the sustainable enhancement of economy,the increase of employment and original innovation.It can also improve the quality of people and contribute to the philanthropy.The development of creative industry can help to build up the corporate culture of social responsibility,providing a new idea in the shift of industry development.