中文摘要：

古村镇旅游商业化成为旅游学界研究的热点之一。运用文献资料法分析近15年来中国古村镇旅游商业化研究进展，按研究内容将已有研究主要归纳为古村镇旅游商业化的概念、特征、影响与评价、成因、对策和建议等几个方面，研究方法以描述性的定性研究为主，定量研究逐渐增多。在此基础上，提出未来中国古村镇旅游商业化研究趋势：完善概念等相关理论知识；扩宽研究视角；加强古村镇旅游商业化的定量测评，同时应与质性研究相结合；拓展案例地的研究范围；重视古村镇旅游商业化演化过程的研究等。

英文摘要：

The research on tourism commercialization in ancient village and town has become one of hot topics in present - day study. Based on the analysis of related literatures in recent 15 years in China, the paper pointed out the major results of tourism commercialization in ancient village and town： the concept, characteristics, influ- ence and evaluation, cause, countermeasures and suggestions of tourism commercialization in ancient village and town. The research method is mainly qualitative method based on the descriptive method, with the increasing use of quantitative method. Finally, concludes the tendency of future tourism commercialization in ancient village and town research is： improving and perfecting the concept and related theory; broadening the research perspective; strengthening quantitative study, at the same time combining with qualitative research; expanding the scope of case studies; strengthening studies of the evolutionary process of tourism commercialization in ancient village and town etc.