中文摘要：

红色文化作为一种具有强烈意识形态特征的重要文化形态,是中国革命和建设时期特定历史条件下的产物,也是我国文化建设不可或缺的重要方面。红色文化在新媒体背景下的价值也相应地呈现出了新的趋向性：一是表现在一种新型的红色话语权模式的转变,即由强势话语权到隐性话语权,网络话语平台的凸显,政府话语的拆解与重塑等。二是红色文化的当代价值体现在现代化与时代感的并重。三是文化价值体现在这种碎片化红色记忆的再重组。四是红色文化也是高校文化建设的重要组成部分,其在新媒体时代下实现着对高校育人功能的延展性挖掘。

英文摘要：

Red culture, a significant culture type with strong ideological characteristics, is the product of Chinese revolution and con- struction under the specific historical conditions, and an indispensable aspect of Chinag cultural construction as well. Red culture also presents a series of new trends in the new media era ： （ 1 ） A new type of red discourse paradigm is shifting - from mighty to covert dis- course paradigm; the online discourse platform is highlighted; the government discourse is dismantled and reconstruc, ted, etc. （2）Tile contemporary value of red culture is reflected in modern and contemporary sense which are equally important. （ 3 ） Cultural values are re- flected in the recombination of these fragmentary red memories. （4）The red culture is also an important part of the cultural construction in colleges and universities, and has carried out the malleable excavation of the college educational function in the new media era.