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农户两型农业认知对行为响应的作用机制——基于TPB和多群组SEM的实证研究
  • ISSN号:1007-7588
  • 期刊名称:资源科学
  • 时间:2015.7.1
  • 页码:1482-1490-
  • 分类:F323.9[经济管理—产业经济]
  • 作者机构:[1]华中农业大学经济管理学院,武汉430070, [2]湖北农村发展研究中心,武汉430070
  • 相关基金:国家自然科学基金项目(41171436); 国家社会科学基金重大项目(14AZD002); 中央高校基本科研业务专项之华中农业大学自主科技创新基金项目(2012SC36)
  • 相关项目:基于循环经济的养猪业生态产业链共生模式与绩效研究
中文摘要:

认知对行为响应作用的不一致性不仅对农户两型农业认知理论研究者是一个挑战,对两型农业政策制定者更是难题。本文首先分析了农户两型农业行为响应机制理论,构建了基于TPB的农户两型农业行为响应研究模型,并以农户行政分化特征为调节变量进行多群组SEM分析。验证了农户两型农业认知即行为态度、主观规范和控制认知对行为响应具有经济意义上的显著影响,其标准化路径系数分别为0.207、0.189、0.815;同时两型农业主观规范和控制认知通过行为态度的中介作用对行为响应产生间接的正向影响。多群组分析结果显示,农户行政分化变量调节效应显著,两型农业认知对科技户与传统农户行为响应的作用机制不同,即认知对不同类型农户行为响应作用确有不一致性。

英文摘要:

Inconsistency in the cognitive effect on behavioral responses is a challenge for farmers' ‘two types' agriculture cognitive theory and agriculture policy makers. Here,we analyzed the behavioral response mechanism theory of farmers to‘two types' agriculture. Then a research model of farmers' behavioral responses to‘two types' agriculture was constructed based on the Theory of Planned Behavior(TPB). Multi-group Structural Equation Modeling(SEM)analysis was conducted using farmers' administrative differentiation characteristics as moderating variable to further expand the TPB. Based on theoretical analysis and literature research,through expert reviews and preliminary investigation,we amended and perfected the scale,and carried out extensive field research in Hubei. In a sample of 600 households for which data are available,there were 314 traditional farmers and 229 technology demonstration peasant households. The results verified that two types agriculture cognition has a significant economic impact on farmers' behavioral responses. The standardized path coefficients of behavioral attitude,subjective norm,and perceived behavioral control to farmers' behavioral response to two types agriculture were0.207,0.189,0.815,respectively. Meanwhile,subjective regulation and control cognition of two types agriculture had indirect positive effect on‘two types' agricultural practices,through the intermediary role of two types agriculture behavioral attitudes. Multi-group analysis showed that the moderating effect of farmers' administrative differentiation variable was remarkable. The mechanism of households' two types agricultural cognition to behavioral response was different and inconsistent between traditional and technology demonstration farmers. Therefore,in institutional design,two types agriculture policy makers should pay attention to the psychological decision making process of famers' behavioral response,and classification design according to the types of households.

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期刊信息
  • 《资源科学》
  • 中国科技核心期刊
  • 主管单位:中国科学院
  • 主办单位:中国科学院地理科学与资源研究所
  • 主编:成升魁
  • 地址:北京安定门外大屯路甲11号
  • 邮编:100101
  • 邮箱:zykx@igsnrr.ac.cn
  • 电话:010-64889446
  • 国际标准刊号:ISSN:1007-7588
  • 国内统一刊号:ISSN:11-3868/N
  • 邮发代号:82-4
  • 获奖情况:
  • 国内外数据库收录:
  • 日本日本科学技术振兴机构数据库,中国中国人文社科核心期刊,中国中国科技核心期刊,中国北大核心期刊(2004版),中国北大核心期刊(2008版),中国北大核心期刊(2011版),中国北大核心期刊(2014版),中国北大核心期刊(2000版)
  • 被引量:42316