本文试图以战略性视角探讨企业承担社会责任与企业追求经济利益的共生关系,以企业及社会的可持续发展为导向,以优化社会价值与经济价值的平衡结构为目标,构建企业社会责任战略的静态评判标准及动态履行框架,以期为我国企业社会责任实践寻找到战略转型的路径。
This article attempts to study the symbiosis relationship between enterprise social responsibility and the pursuit of economic interests from the strategic perspective. Guided by the sustainable development of the enterprise and the society, this study is to help optimize the structure of the balance of the social value and economic value as the goal, to build the corporate social responsibility strategic judgment standard static and dynamic performance of the framework, so as to find the strategic transformation of corporate social responsibility practice in our country.