在分析基于新兴电子商务和网络信息技术(ICT)的现代流通概念和特点的基础上提出了农村现代商品流通的网络模型。该网络以供销合作社积极发挥其政府职能部门的作用为基础,加大龙头企业、配送中心、农副产品交易市场、再生资源回收网络、连锁超市、加盟店和直营店等农村商品流通载体的建设力度,构建和完善以龙头企业为引领、交易市场和配送中心等为依托、零售网点为终端,以农村商品流通网络管理信息系统为供应链信息网络、以农村流通电子商务为平台,是一个承载着商品在城乡市场"双向"流通功能的农村现代商品流通综合网络。农村现代商品流通网络的构建有助于促进商品在城乡市场的"双向"流通,对当前我国破解城乡二元结构和建设社会主义新农村有着积极的实践指导意义。
The rural commodity circulation network is playing a significant role in the urban and rural commodity market.Based on an analysis of the functions of the Supply and Marketing Cooperative(SMC),an organization of economic cooperation in China,this paper proposes an E-business model for the modern rural commodity circulation network based on ICT.This model aims to strengthen the construction of rural commodity circulation carriers,including the leading enterprises,distribution centers,agriculture product markets,the recovery network of renewable resources,chain supermarkets,franchise stores,direct-sale stores and so on with the help of the new E-business technique and information communication technology(ICT) as well as the advantages of the SMC as a government department.With the construction and improvement of the above-mentioned,this model can help perfect the existing rural commodity circulation network and has great significance to improve the urban-rural dual structure in China and the construction of a new socialist countryside.