考虑价格对需求量的扰动并利用贝叶斯公式对需求分布函数中的未知参数进行不断学习更新,研究缺货部分比例延迟交货情形下的动态库存与动态定价问题,刻画了最优利润函数的性质并证明了“基准库存列表价格”是最优的库存价格水平,并由此得到了最优的补货策略和定价策略。
Incorporating the disturbance of pricing on demand and updating the unknown parameter in stochastic demand function by Bayes formulation, this paper studies the dynamic inventory and pricing problem when stockouts are partially backlogged. We characterizes the property of the optimal profit function and shows that the base stock list price is optimal. Based on the above research, we gets the optimal replenishment and pricing strategies.