中文摘要：

消费者对企业环境责任行为的认知维度是企业进行有效市场细分与沟通的重要依据。本文从企业环境责任行为的界定与分类入手,用多维尺度分析方法刻画了消费者对企业环境责任行为的认知图式,并用语义差异量表分析法验证了消费者对企业环境责任行为的认知维度为行为动机和与生产的相关性两个维度。

英文摘要：

The consumers’cognitive dimension of the behavior of corporate environmental responsibility is an important basis for corporate’s effective market segmentation and communication.This paper starts from the definition and classification of the behavior of corporate environmental responsibility,depicts consumers’cognitive schemata of the behavior of corporate environmental responsibility by using multidimensional scaling analysis method,and verifies two consumers’cognitive dimensions of the behavior of corporate environmental responsibility in accordance with semantic difference scale analysis,namely,behavior motivations and correlation with production.