中文摘要：

用户交互学习作为网络用户的深层次需求，对社交网站的运营与发展至关重要。基于社交网站环境、用户特征，构建社交网站用户交互学习行为影响因素的模型，通过问卷调查，运用Spss和Lisrel8．7对该模型验证性分析，其社交网站用户偏好、社交网站功能、社交网站信息资源质量、社交网站用户的有用感知、社交网站用户人际关系以及社交网站激励机制对用户交互学习行为均有明显的正向影响。

英文摘要：

As the higher requirement of the network users, user interactive learning is of utmost importance to the operation and development of Social Network Site （SNS） . Based on the SNS environment and the user characteristics, this paper constructs the model of influencing factors of SNS user interactive learning behaviors. By means of questionnaire survey, the paper uses Spss and lisrel8.7 to verify the model, and comes to the conclusion that the SNS user preference, SNS function, the quality of SNS information resources, the user perception, the user interpersonal relationships and the incentive mechanism have obviously positive in fluences on user interactive learning behaviors.