中文摘要：

在对国内外SNS用户忠诚度研究文献进行梳理的基础上，对SNS用户忠诚的内涵以及与需求感知的关系进行分析。基于马斯洛需求理论，探讨SNS需求的表现，通过实证，对用户感知、用户满意和用户忠诚之间的关联关系进行研究。

英文摘要：

Based on the theory of domestic and foreign literature about SNS users＇ loyalty, this paper analyzes the connotation of SNS user loyalty and the relationship between the demand perception and user loyalty, based on Maslow＇ s demand theory, this paper discusses the performance of SNS demand, through the empirical study, explores the relationship of user perception, customer satisfaction and loyalty.