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电视媒体资产管理外包决策研究
  • ISSN号：1007-3930
  • 期刊名称：《电视研究》
  • 时间：0
  • 分类：G221[文化科学]
  • 作者机构：[1]中国传媒大学媒体管理学院
  • 相关基金：本文是国家自然科学基金项目“信息系统的采纳、扩散与商业价值机理研究”（项目编号：70831005）、教育部人文社会科学研究项目“基于数字媒体资产开发的内容产品定价机理与模型研究”（项目编号：10YJA650155）阶段性成果;感谢中央电视台音像资料馆在研究调研阶段给予的支持
作者： 严威[1], 谢烁[1]
关键词： 媒体资产管理, 电视媒体, 外包决策, 技术路径, 数字电视技术, 现代信息技术, 媒体业务, 竞争压力
中文摘要：

一、引言互联网与新媒体业务的飞速发展,给电视媒体带来了巨大的竞争压力。电视媒体开始从战略的高度思考媒体形态与竞争环境的改变对自身发展的影响,寻求在技术路径和管理手段上的双重突破。媒体资产管理作为电视媒体基于现代信息技术与数字电视技术构建的新的技术与管理平台，在电视媒体未来的技术体系与业务发展中扮演着重要的角色。

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期刊信息
  • 《电视研究》
  • 北大核心期刊（2011版）
  • 主管单位:
  • 主办单位:中央电视台
  • 主编：魏地春
  • 地址：北京市朝阳区光华路甲1号院
  • 邮编：100020
  • 邮箱：dshyjiu@163.com
  • 电话：010-85057269
  • 国际标准刊号：ISSN：1007-3930
  • 国内统一刊号：ISSN：11-3068/G2
  • 邮发代号:
  • 获奖情况:
  • 国内外数据库收录:
  • 中国北大核心期刊（2004版）,中国北大核心期刊（2008版）,中国北大核心期刊（2011版）,中国北大核心期刊（2014版）,中国北大核心期刊（2000版）
  • 被引量:4939