中文摘要：

【目的/意义】搜索引擎作为网络时代人们获取信息的主要来源,本文将探讨在网页编程中加入元数据标签对网络搜索引擎的搜索结果的展示方式、展示内容、排序产生的影响。【方法/过程】通过对10类主题、近500个网页资源的统计分析,研究在搜索引擎优化方式下,提高中小型企业、公益组织的门户网站的点击率的实现方法。【结果/结论】站在以人为本的角度分析了网络化对信息组织方法提出的若干新需求。同时,对新出现的微数据Schema.org在国内的使用情况展开分析,提出其动态化发展建议。

英文摘要：

【Purpose/significance】Search engine is the main source for people to obtain information in this internet era.This paper will explore the influence of adding metadata tags in web programming on the search results of web searchengines, such as layouts, contents, and positions.【Method/process】Through a statistical analysis of 10 themes, nearly 500 super links, this paper aims to improve the click through rate of portal sites of small and medium enterprises and publicorganizations by the search engine optimization（SEO） method. 【Result/conclusion】This paper analyzes several newrequirements of information organization method based on the people oriented perspective. Meantime, the paper analysesthe application level of a new microdata named Schema.org in the domestic websites, and gives proposals to its dynamicdata development.