中文摘要：

探讨了企业响应型和先动型市场导向对创新绩效的影响，以及需求不确定性与关系能力时其影响的调节作用。基于210家制造企业调研数据的实证研究，表明响应型和先动型市场导向有助于提升企业的创新绩效；需求不确定会减弱响应型市场导向的正向作用，加强先动型市场导向的正向作用；企业关系能力作为有效补充，能加强先动型市场导向对创新绩效的积极作用，对响应型市场导向与创新绩效的关系无明显调节作用。

英文摘要：

This paper develops a conceptual model about the contingent effects of responsive and proactive market orientation on innovation performance. Using survey data from 210 manufacturers, our empirical results indicate that both responsive and proactive market orientation have positive effects on innovation performance. Demand turbulence will weaken the positive effects of responsive market orientation, but strengthen the positive effects of proactive market orientation. Relational competence will increase the positive effects of proactive market orientation, while it has no moderating effect on the relationship between responsive market orientation and innovation performance.