中文摘要：

网络众筹作为互联网金融的典型产物之一,是近几年产生并发展的一种新型投融资模式。论文选取中国当前规模较大的六个众筹平台数据,比较分析影响网络众筹项目成功的因素,研究发现,项目所处平台、项目的规划、推广程度以及项目所处地区均会对项目成功产生影响。基于实证研究结论,论文提出了相应的政策建议。

英文摘要：

With the development of internet technology,the internet has become a part of modern banking financial sector that cannot be ignored. Internet crowdfunding as one of the typical financial product is a new way of investment and financing in recent years. This paper selects six large-scale crowdfunding platforms and analyzes the factors that influence the success of crowdfunding. The study argues that the project platform,planning,promotion level and region would have an impact on the success of projects. Based on empirical study,the paper provides some policy suggestions,hoping to promote the development of China＇s internet crowdfunding.