中文摘要：

通过改进销售策略来更好地预测需求制定库存计划,构建了预付部分款打折销售策略的模型,将预付全款的打折销售策略一般化,提出了利用更符合现实情况的销售策略,在吸引消费者的同时优化生产及库存计划。对新模型求解,分析了在新模型下如何选择合适的折扣系数来获取最高利润,证明了在低市场占有率的情况下,新策略的利润期望将远高于原有策略,在某些极端情况下,利润期望能够提高100%乃至更多。

英文摘要：

The market demand is forecasted for making better inventory plans by improving sales strategy. A model of Advance Booking Discount program with Partial prepayment （ ABDP ） is built by generalizing the program with full prepayment called ABD. A more practical sales strategy is proposed not only to forecast the market demand but also to attract customers. It is analyzed how to choose suitable discount parameters to maximize the profit in the ABDP program model, and it＇s proved that the ABDP program is much better than ABE） program for the company with small market share. In some cases, the expected profit could be 100% higher.