借用生物学中著名的Lotka—Volterra模型对具有相互影响关系的创新扩散问题进行了深入分析。研究表明,在创新扩散过程中存在三种作用模式:竞争模式,两类创新相互抑制;互利共存模式,两类创新相互促进;捕食模式,一类创新的存在促进另一类创新的发展,而同时后者又抑制前者的发展,反之亦然。由于创新的性能、价格等影响市场竞争的因素随时间而变化,两类创新之间的作用模式也会随之在这三种模式之间相互转化。
In this paper, we use classical Lotka-Voherra model from biology to thoroughly study the diffusion modes of innovations which interact with each other. The results argue that there are three modes in innovations diffusion: Competitive mode, that is, where each innovation exerts a negative influence on the other's growth; Symbiosis mode, where two innovations have positive reciprocal effects on one another's growth rate; and Predator-prey mode, in this case one innovation will benefit from the presence of the other innovation but the latter exerts a negative influence on the former's growth rate, vice versa. When some marketing factors change with time, we also figure that these modes will transform between them.