中文摘要：

为便捷地在线获取需求表达能力异质的众多消费类机电产品客户的定制需求,研究了一种面向异质客户的需求智能获取方法。建立了面向异质客户的需求智能获取方法的体系结构,提出了实现该体系结构的具体过程。通过获取客户的个人特征和需求情境信息、特征推理分析、模糊加权计算、置信度阈值检测、反馈与需求表达及去模糊化处理等6个步骤,为每一位客户提供定制的需求交互过程,并最终输出精确的客户需求信息。以摩托车产品为案例说明了该方法的有效性和实用性。

英文摘要：

To acquire the customization needs of numerous consumer electromechanical products＇ client with heterogeneous need expression abilities online conveniently,an intelligent need acquisition approach oriented to heterogeneous customers was studied.The architecture of intelligent need acquisition for heterogeneous customers was constructed,and the implementation process of this architecture was also presented.Through acquirng the individual feature of clients and follow six steps： acquisition of customer personal characteristics and need scenarios,feature reasoning analysis,fuzzy weighted calculation,confidence threshold detection,feedback and need expression,and defuzzification,the interaction process of need acquisition was provided for each customer,and precise customer needs were output at last.The motorcycle was taken as an example to illustrate the practicability and effectiveness of the approach.