在细分客户绿色偏好的基础上,研究了不同绿色消费者比例的多个市场再制造最优定价,研究发现在不同绿色消费者比例的市场中最优价格存在差异,这种价格歧视能够保证制造商获得比单一价格更高的利润;并分析了价格歧视策略适用的边界,然后根据这个边界条件,建议制造商在再制造成本较高时,实施再制造较高价策略,当消费者对再制造认可度较高时,实施再制造低价策略则可能更加有利,最后通过算例验证了上述的结论.
Based on green consumer's preference differing from primary consumer's preference, this paper studied the optimal pricing for the remanufactured products in multi-market under different green segment size. It found that the optimal prices varied with green segment size, the price discrimination policy can make the manufacturer get more profits than same-price policy. After that it analyzed the threshold of the price discrimination policy, and recommended manufacturers applying a high price strategy for remanufactured products if remanufacturing cost is high, and applying a low price strategy if the value discount for the products is high. The results were tested with a numerical example.