战略联盟利益决策非常复杂,以往的决策多是简化成理性人的行为来采用博弈分析,Hart的契约参考点论述给了分析联盟利益决策以新的视角。将Hart的契约参考点论述引入战略联盟利益决策中,通过模型推导得出了重要结论:共同收益、机会收益、参考点和契约共同收益之间差值、联盟成员对该差值可接受的委曲程度共同作用于联盟的决策过程。
Decision-making on benefits of strategic alliances is very complex.In the past,a lot of papers uses game theory to analyse it based on personal rationality hypothesis.Hart's "contracts as reference points" provides a new view to analyze the decision-making processes of strategic alliances.This paper takes into consideration of Hart's "contracts as reference points" and obtains the results derived via an anlytical model: common benefits,opportunist benefits,difference between reference point and common benefits,the alliance members' aggrievement level—the four factors altogether influence the decision-making processes of strategic alliances.