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中文摘要：
由于纯电动车在技术上尚存众多局限，因此通过商业模式的创新设计弥补其技术短板成为当前加快纯电动车起步的关键手段之一。通过对国外纯电动车商业模式的研究，分析比较了换电模式和充电模式，通过比照得到不同商业模式的优劣势，根据新能源汽车潜在消费者对商业模式偏好的选择，结合市场现状，提出中国市场推行充电模式和换电模式所应关注的重点与采取的不同政策导向，最终设计出商业模式及应用领域的组合规划。
英文摘要：
As technically limitations of electric vehicles, innovative design of the business model can make up for its shortcomings to spread electric vehicles. By study of aboard market, compare advantages and disadvantages between change mode and charge mode. Consider current situation of Chinese market as well as consumer preferences, the implementation of the charging mode and for power mode should be the focus of attention and take different policy orientation, finally design business models and applications portfolio planning.
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