欢迎您！东篱公司
退出
-
申报数据库
-
立项数据库
-
成果数据库
-
项目获奖数据库
中文摘要：
由于奢侈品的符号性消费特征,作为奢侈品廉价替代品的仿冒奢侈品往往成为财务能力有限消费者更好的替代性选择.从消费者购买仿冒奢侈品的心理动机出发,考察消费者地位消费关注、地位不安全感、价值意识及物质主义价值观各因素对消费者仿冒奢侈品购买意愿的共同作用.研究发现,消费者地位不安全感能够强化消费者地位消费关注对其仿冒奢侈品购买意愿的作用,而价值意识则不会影响消费者地位消费关注对仿冒奢侈品购买意愿的作用.对于物质主义价值观的分析表明,物质主义价值观会调节地位消费关注与地位不安全感的交互作用,物质主义价值观增强后,地位消费关注不会因地位不安全感的变化而影响消费者的仿冒奢侈品购买意愿.
英文摘要：
Because of the symbolic consumption characteristics of luxury goods,counterfeit luxury goods often become better alternatives of authentic luxury goods for the consumers who have limited disposable income.From the view of mental motivation in counterfeit luxury goods purchasing,this paper investigated the interaction effect of status consumption,status insecurity,value consciousness and materialism on consumers＇ purchase intention in purchase of counterfeit luxury goods.The results show that status insecurity can intensify the effect of status consumption on the counterfeit purchase intention.However,it does not have any effect on value-conscious consumers.Further analysis of materialism shows that materialism can moderate the interaction effect between status consumption and status insecurity on the counterfeit purchase intention.As the decomposing results shown,when consumer＇s materialism is strengthened,status insecurity dose not moderate the effect between status consumption and counterfeit purchase intention.
同期刊论文项目
同项目期刊论文
Effects of Indirectly and Directly Competing Reference Group Messages and Persuasion Knowledge: Impl
Wealth, Warmth, and Well-Being: Whether Happiness Is Relative or Absolute Depends on Whether It Is A
期刊信息
位置：