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中文摘要：
【目的/意义】主体参与是网络舆情传播的前提和基础,如何有效评价主体参与意愿的演化是网络舆情传播中的重要问题。【方法/过程】本文在借鉴三元联系数方法的基础上构建了主体参与意愿演化评价模型,从动态和静态两个角度测量主体参与意愿的变化趋势。【结果/结论】通过实证研究得出主体参与意愿的影响因素并对其演化趋势进行分析,进而提出相应对策。
英文摘要：
[ Purpose/significance ] Participation is the foundation of network public opinion diffusion, how to effectively eval- uate the evolution of the participation intention is an important problem. [ Method/process ] Based on the three-element con- nection number, build an evaluation model of participation willingness in network public opinion. The model could evaluate participation willingness trends from dynamic and static state. [Result/conclusion]This paper identifies the influence fac- tors and the developing trends of participation willingness by empirical analysis, finally puts forward the management strate- gies.
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