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中文摘要：
为了检测地区形象对产品评价和消费者购买意向的影响效应,本研究以天津和上海为例,在北京,宁波,杭州,太原和保定五个城市进行了实证调查。研究结果发现,天津和上海的地区形象确实存在显著差异,上海地区形象好于天津。地区形象对消费者购买意向有显著影响,地区形象与消费者购买意向正相关。
英文摘要：
The present research examines the effect of the region image on product evaluation and purchase intention. In order to find the effect, this paper takes Tianjin and Shanghai as examples, and collects data from five cities： Beijing, Ningbo, Hangzhou, Taiyuan, and Baoding. Research results show that the image of Tianjin and Shanghai are significantly different. The image of Shanghai is better than that of Tianjin. The region image affects purchase intention significantly, and the region image and purchase intention are linked in a positive manner.
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