中文摘要：

本研究以上海和郑州为原产地,以品牌知名度为干扰变量,以实证方法研究了地区效应的存在性.研究结果发现,地区形象对消费者的产品评价产生影响,消费者对产自不同地区产品的评价具有显著差异性;无论是品牌知名度低的产品还是品牌知名度高的产品,都存在地区效应,但是地区形象对产品评价的影响程度不同.

英文摘要：

This Paper empirically studies the existence of regionof-origin effect by taking Shanghai and Zhengzhou as examples and taking brand popularity as interference variable. We find that regional image has an effect on consumer evaluations of product and consumer perceive that there are significant differences among the evaluations of products, which come from different regions. No matter what low or high brand popularity, there is an existence of similar region-of-origin effect, which means that brand popularity has different degree of effect region-of-origin effect.