探究了感知价值、顾客满意、转移成本和消费时间间隔4个因素对重复购买意向的影响.结果发现感知价值、顾客满意、转移成本对重复购买意向有正相关关系,而消费时间间隔对重复购买意向并无显著的影响关系.同时,感知价值与顾客满意之间存在正向的影响关系,转移成本与顾客满意之间并不存在显著的影响关系.
This paper explores the relations between perceived value, customer satisfaction, switching costs, purchase interval and repurchase intention by using SEM. We find that: the customers' perceived value has a positive effect on the customer satisfaction and repurchase inten- tions; customer satisfaction effects positively on the repurchase intentions and has no significant influence on the purchase interval; switching costs have a positive effect on the repurchase intentions which has no significant relationship with the purchase interval.