中文摘要：

Web2.0的兴起改变了网络信息的传播方式,对网络舆情的传播过程也产生了影响。本文在网络舆情传播理论的基础上,提出了Web2.0环境下企业网络舆情的＂过程模型＂,通过肯德基＂黄金蟹斗＂事件的案例具体分析了企业网络舆情的传播过程,并从媒体、网民和企业三个角度对网络舆情事件中各角色对网络舆情传播过程的影响做出了分析,最后对研究进行了总结。

英文摘要：

The rise of Web2.0 has changed the transmission mode of network information,and it also has an impact on the transmission process of the internet public opinion.This paper studies the spread of the theory of internet public opinion,and proposed the ＂process model ＂ of internet public opinion based on Web2.0.In this paper,The author take the ＂golden crab bucket＂incident of KFC as an example to analysis the ＂process model ＂ of internet public opinion.And analysis the effect on the transmission process of the internet public opinion from the aspects of the media,enterprise and Internet users.In the end,The author do a summary of the research.