企业并购中并购目标选择是并购决策中的重要一环,而要理性选择并购目标,竞争情报在其中发挥了重要作用。本文提出了一个基于竞争情报的并购目标选择和评估模型,并根据该模型用实证数据验证了并购案例失败的原因。
Selection of merger and acquisition target is an important link in enterprise' s policy decision on mergers and acquisitions, and competitive intelligence plays an important role in rational selection of merger and acquisition target. This article proposes a competitive intelligence - based model for the selection and evaluation of merger and acquisition target, and based on this model validates the cause of the failure of a merger and acquisition case with demonstrative data.