建立了1个单农合社及2个零售商的供应链模型.给出合作博弈及非合作博弈两种情形下各个成员的利润及整条供应链的利润,并进行比较分析,再应用收益共享契约对因合作带来的利润进行了合理的分配。以提高供应链各成员合作的积极性,最后,通过实证研究,证明了此模型的有效性。
The paper establishes a supply chain model with a single agricultural cooperative and two retailers, gives each member's profit and the whole supply chain profit under the cases of the cooperative game and non-cooperative game, and compares the profit. In order to improve the cooperative initiative of supply chain members, it reasonably allocates the cooperative profit with revenue sharing contract, finally, this model was proven to be effective by empirical study.