基于氛围、交互和感知价值的相关理论,构建理论模型和提出假设来研究氛围感、交互感和感知价值对学术博客用户持续知识共享行为的影响。采用两阶段方法论的测量模型和结构模型进行数据分析,结果表明:用户所处的知识共享氛围、知识共享价值以及共享过程中的交流互动对学术博客用户持续知识共享行为有显著的影响,氛围感的影响力最大;其次是交互感,并且交互感对氛围感和感知价值的支持作用显而易见。
Based on related theories of atmosphere, interaction and sense of self-worth, this paper constructs a theory mod- el and proposes hypotheses to investigate effect of atmosphere feeling, interaction and sense of self-worth on academic blog user behavior of sustainable knowledge sharing. The analysis results by the two-stage clustering method measuring model and structural model show that knowledge sharing atmosphere, knowledge sharing worth and interaction in knowledge shar- ing affect academic blog user behavior of sustainable knowledge sharing significantly, and influence of atmosphere feeling is especially large, followed by interaction, and interaction has obviously supported interaction and perception value.