中文摘要：

采用4Ps框架对国外奢侈品营销研究的代表性文献进行了系统的梳理，着重总结了奢侈品的定义与特点，介绍了产品策略中的产品种类、质量、设计与品牌管理，价格策略中的高价结合排他性策略及其心理依据，渠道策略中的渠道控制、渠道多元化与覆盖区域，以及促销策略中的商业广告、促销与示范等内容。最后，对现有研究不足及未来研究方向进行了分析。

英文摘要：

Based on the framework of 4Ps, the article reviews systematically the literature on foreign luxury marketing researches, and summarizes the definition and distinguishing features of luxury. It introduces product strategies such as classification, quality, design and brand management, pricing strategies such as pricing highly and exclusively, place strategies such as place manipulation, diversity, and coverage selection, and promotion strategies such as commercial advertising, sales promotion and demonstration, etc. Finally, it analyzes the shortcomings of present research and the future research direction.