集群式供应链作为一种新型的网络组织系统,在大规模定制化生产上,有其独特的优势。本文系统阐述了集群式供应链大规模定制化运作的基本框架和驱动机理等相关理论,并给出详细的集群式供应链大规模定制化生产运作流程图。最后,通过以晋江鞋业产业集群为例进行实证分析,引证了集群式供应链实施大规模定制化生产,能为顾客提供柔性、快速、廉价的定制化产品和服务,从而提高相关产业集群的市场竞争力。
As a new kind of network organization, the cluster supply chain holds a unique advantage in the mass customization. The theories of the mass customization in the cluster supply chain are described in detail, including the basic structure, driving mechanism and operational flow. Finally, by citing the Jinjiang shoemaking industrial cluster, a conclusion can be drawn again, that is, the mass customization in the cluster supply chain can provide flexible, fast and inexpensive customizing products or service, and improve the competitiveness of the industrial cluster ultimately.