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中文摘要：
当今社会市场竞争激烈,企业需要通过不断推出新产品来满足消费者的需要,赢得市场.因此,市场中经常存在新老产品共同在市场中销售的情况.建立了更新产品和市场中已存在产品的销售定价模型,给出了完全信息下生产两种产品的两个企业在纳什博弈和Stackelberg博弈情况下的定价均衡策略,并对所得结论进行了理论分析和算例分析.
英文摘要：
Nowadays,facing the fierce market competition,the manufactures must continually develop new types of products to cater for the consumers＇ demand,and to achieve a bigger share of market.For the situation where updated and existing products co-exist in the market, the sell pricing models for both products are established.With the complete information, the optimal pricing decisions to the updated product and the existing product under Nash Game and Stackelberg game cases are obtained.Some theoretical analysis about the results and numerical examples are also given.
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