中文摘要：

文章基于汶川地震,通过文献分析、专家讨论和小规模调查,再根据数理统计原理,抽取了1000名针对四川景区的潜在游客,构建了灾后目的地形象感知量表.验证性因子分析表明,量表由三个维度构成,共21个题目.经检验,量表达到了良好的信效度指标要求,可以作为评测重大自然灾难后目的地形象感知的有效测量工具使用.该量表还通过了高阶验证性分析,可为后续研究使用更为简化的因素模型关系作铺垫.

英文摘要：

This paper focuses on the building of Post-disaster Tourism Destination Image Perception Scale based on Wenchuan Earthquake. After literature review, expert discussion and small-scale investigation, 1000 potential tourists of Sichuan scenic area were interviewed according to the principle of mathematical statistics. Confirmatory factor analysis showed that the scale consists of three dimensions, a total of 21 questions. Upon examination, the reliability and validity achieved the requirements, so it can be used as an effective evaluation of destination image perception after serious natural disaster. The scale also passed the high order confirmatory analysis, so it is also useful in subsequent studies of more simplified factor model.