中文摘要：

以汶川地震后的四川旅游为背景，通过文献梳理和深度访谈，建立了严重自然灾难后游客流失原因的测量量表，通过实证研究，归纳出严重自然灾难后游客流失的5个因子：安全疑虑、景观损坏、心理忌讳、伦理冲突和成本担忧。

英文摘要：

It is a common situation that tourists drain rapidly in scenic spots after the occurrence of severe natu- ral disaster. What causes the loss of tourists in disaster affected areas？ Taking Sichuan tourism after the Wenchuan earthquake as a background, this paper established a measurement scale for the causes of tourist drain after serious disaster through literature review and depth interviews; then by empirical research, summarized five tourist-drain factors： security concerns, landscape damage, psychological taboo, ethical conflicts, and cost concerns.