采用眼动追踪技术探究了在一般决策过程中决策者的眼动规律和结果呈现对决策的影响。结果表明,在决策过程中,收益信息比概率信息更受决策者关注;决策者的注视点在选项内转换多于在选项间转换;决策前的眼动指标对最终的选择有很强的预测作用,决策者会在最终选择的选项上投入更多认知资源;结果的呈现使风险偏好型决策者在决策获益后趋于保守,更关注低风险选项;而风险回避型决策者在决策获益后会变得敢于冒险。
Based on the perspective of the decision making process analysis,this study explored the eye movement regularity of decision makers in the general decision-making process and the impact of decisions with results presenting by using the eye tracking technology. The result shows that decision makers pay more attention on the income information than probability information during the decision-making process;Decision makers had more fixation point transformations within options than between options. Further analysis found that the eye movement indices of pre-decision had strong predictive ability on the final choice,decision makers spent more cognitive resources on the final choice options. The presented results only influence decision makers who were risk seeking,they pay more attention to the low-risk option;risk-seeking decision makers would tend to be conservative after gaining benefit,while the risk averter would become more adventurous in decision-making after gaining benefit.