中文摘要：

产品功能-行为-结构模型（Function-Behavior—Structure，FBS）和情景记忆认知模型是概念设计过程中的2种重要模型。在概念设计过程中，通过这2种重要模型寻找到未预见发现（Unexpected discovery，UXD）及其分析模块，将情景设计与各设计模块有机结合并驱动工业产品的创新设计。以房门与水龙头的实例分析来说明情景设计用于驱动产品创新是行之有效的。

英文摘要：

Model of Function-Behaviour-Structure （FBS） of products and cognition model of situational remembrance are two kinds of important models in the course of conceptual design. By means of these two kinds of important models the module of Unexpected Discovery （UXD） and its analysis was searched out in the course of conceptual design, and let the situational design be combined organically with each designing module to actuate the innovative design of industrial products. Taking the analysis on house door and water tap as living example to explain that it is effective by using the situational design to actuating the innovation of products.