旨在探讨双重网络嵌入(技术子网络嵌入、业务子网络嵌入)、价值模块整合对物联网商业模式的影响,从而揭示物联网商业模式构建路径。提出了双重网络嵌入、价值模块整合与物联网商业模式三者之间关系的研究假设,应用层次回归分析方法对142份问卷调查数据进行了实证检验。结果表明,技术子网络嵌入、业务子网络嵌入对物联网商业模式具有显著正向影响;价值模块整合对物联网商业模式具有显著正向影响;技术子网络嵌入、业务子网络嵌入对价值模块整合具有显著正向影响;价值模块整合分别在技术子网络嵌入、业务子网络嵌入对物联网商业模式的影响中起完全中介作用。
This study aims to explore how dual network embeddedness(technology network embeddedness and business network embeddedness)and value module integration affect business models of internet of things.Therefore,the hypotheses of relationship among dual network embeddedness,value module integration,and business models of internet of things are proposed,and these hypotheses are tested by using hierarchical regression analysis with data collected from 142 firms.The results show that technology network embeddedness and business network embeddedness have positive influence on business models of internet of things;value module integration has positive influence on business models of internet of things;technology network embeddedness and business network embeddedness have positive influence on value module integration.The results also show that value module integration fully mediates the relationship between technology network embeddedness and business models of internet of things as well as the relationship between business network embeddedness and business models of internet of things.