中文摘要：

创新是管理研究的重要主题和热点，然而以往的创新研究主要从容观的企业角度来探讨如何开展创新，却忽略了消费者对企业和产品创新的主观看法和判断。消费者感知创新性研究则主要探讨消费者在主观上如何感知产品或服务的创新性和创新顺序，是继消费者创新和消费者创新性之后从消费者视角研究创新的“第三条路径”，但是国内的相关研究还非常少。为此，本文首先探讨了消费者感知创新性领域的重要概念并对相关概念进行了辨析，然后梳理并述评了国外关于感知产品创新性的影响因素、感知产品创新顺序的形成过程以及感知创新性的影响作用等方面的文献，最后在总结现有研究不足的基础上指出了未来研究方向。

英文摘要：

Innovation is an important topic and hot issue in management research. However, previ- ous research studies innovation mainly from an objective firm perspective,ignoring consumers＇ subjec tive perceptions and judgments towards firm and product innovation. Consumer perceived innovative- ness research focuses on product or service innovativeness and innovation sequence perceptions of con- sumers from a subjective perspective,which is the ＂third path＂ for innovation research from the con- sumer perspective besides consumers as innovators and consumer innovativeness. However, relevant studies in this area are scarce in China. Therefore, this paper explores the important concepts in the field of consumer perceived innovativeness research, differentiates relevant concepts, sorts out and re- views foreign literature in aspects such as influencing factors of perceived product innovativeness,for- mation process of perceived product innovation sequence, and the effects of perceived innovativeness, and finally proposes the directions in future research based on the analysis of the limitations of current research.