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中文摘要：
共创价值是近年来营销学研究的重要内容之一，而随着消费实践的发展，价值创造已突破这一模式。国外学者提出了顾客独创价值概念，国内学者也已开始对其加以关注并展开相关研究。本文首先梳理回顾了顾客独创价值的提出背景、提出过程及与相关概念的区别，并归纳了其主要特征，然后根据已有文献和作者的观察探析了顾客独创价值的动机、方式、过程及对顾客和企业的影响，最后总结了其研究意义并展望了未来研究方向。
英文摘要：
Value co-creation is one of the important contents in marketing research in recent years.With the development of consumption practice,value creation has broken through this traditional paradigm. Some foreign scholars propose the concept of customer independent value creation, and several domestic scholars also focus on it and have made some related studies.This paper firstly reviews the background ＆ process of the proposal of customer independent value creation and the differences from related concepts. It summarizes its main features.Then based on a literature review and authors＇ observations,this paper explores the motivations, patterns and processes of customer independent value creation, and also analyzes its impacts on customers and firms. Lastly, it sums up its research significance and points out future research directions.
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