中文摘要：

“工业4.0”是体育制造业供给侧改革的整体目标,O2O商业模式开发、应用是改革的重要推手。“互联网＋”能够有效弥合我国体育制造市场需求与供给的错位,推动供给侧低端产能淘汰,增强中、高端市场竞争力,基于体育制造实体经济促进体育第三产业门类发展。“大规模私人订制”是O2O商业模式产品生产、供给的核心方式,需要“后台数据库”和“移动客户端App”技术支撑,以“数据信息”为导向推动中、高端体育制造产品的分工、协作生产,实现供给侧生产资源优化配置。基于体育制造业“互联网＋”战略局限,我国体育制造业供给侧开发“O2O商业模式”可借助“开源社区”增强App开发效率,利用“体育产业引导基金”和“互联网金融”促进App推广,结合“信息服务外包”加强企业数据库建设与信息管理能力,采用“大众创业、万众创新”政策促进企业生产服务化转型,加强政府部门对体育制造供给侧的数字化监管能力。

英文摘要：

＂Industry4. 0＂ is the ultimate goal of supply--side2 reforms in sports manufacturing industry. Development and applica- tion of O2O business model is an important force in the reform. ＂Internet ＋＂ can effectively remedy the dislocation between market supply and demand of sports manufacturing in our country, eliminate low--end capacity of supply--side, strengthen the competitive power of the medium and high--end market, and basing on sports manufacturing promote the development of sports third industry category. ＂Large scale private custom＂ is the core manner of O2O business model, which needs the technical support of ＂back- ground database＂ and ＂mohile client App＂. Under the orientation of data, O2O can promote productivity lay extensive labor division and cooperation and then realize the optimizing configuration of productive resource of supply--side. Based on the limitation of the application of ＂Internet ＋＂ strategy in sports manufacturing industry, we propose several ways which should promote the ＂O2O business model＂ , including enhancing the efficiency of App development with the help of the open source community, promoting App popularization by ＂sports industry guide fund＂ and ＂Internet finance＂, strengthening the enterprise database construction and information management ability through the way of ＂information service outsourcing＂ ; promote the transformation from sports man- ufacture industry to service industry based on the advantage of the policy of ＂ public entrepreneurship, innovation＂; and finally strengthen the digital regulation ability of government for supply--side of sports manufacturing industry.