创业机会识别是创业过程的第一步。在现有的研究中,对于创业机会的概念探讨已经较为丰富,但是创业者如何搜索真正有价值的创业机会,对这一问题缺乏明确的理论框架。基于创业机会识别的过程分析,文章对创业机会识别的机制进行了探讨。
Entrepreneurial opportunity identification is the first step of venturing process. There are many studies on the concept of entrepreneurial opportunity in the existing literature. However, there is no theoretical framework which can be used to solve the problem of how entrepreneurs could find the valuable opportunity. Based on the study on the process of en- trepreneurial opportunity identification, this paper discusses the mechanism of opportunity identification.